Vinyl Jacket Design - Entertainment Design
Steve Lacy is a contemporary R&B and Soul artist based out of Compton. He has a fresh take on the genre and is a talented musician and producer, using only his phone to record and make beats for his first releases. This album, "The Lo-fis", includes throw away songs he made in high school that never got released. I've been a huge fan of him since he started releasing music and was excited to make something that would be unique to him as an artist. I wanted to create a surreal scene that complimented his sound.
Entertainment Design, Packaging Design, Illustration, Identity Branding, Student Work
Jacket, Sleeves, Promotional Poster, Vinyls
For the vinyls I immediately knew that I wanted to use the flower motif I created on clear records. I really wanted to take advantage of the use of the spinning motion so I drew tons of flowers and tested them using After Effects.
Jacket Front & Back
For the jacket I wanted to create an ethereal environment that spanned both the front and back. I was inspired by these particularly deep purple sunsets I would experience while working at my first job. It felt like everything the light touched turned purple.
On the front I drew exaggerated illustration of Steve Lacy playing a guitar to play with perspective and texture. I had the landscape diminish on the back to leave appropriate room for a title and track list.
I wanted to continue the theme of spanning both sides for the gatefold. I thought it would be interesting to draw from the perspective of Steve's guitar. I then took song lyrics and wrapped them around the illustration as a fun opportunity to use type.
For the inserts I thought it would be a good opportunity to reference some of his old album art by including photo collage. I thought this was a nice way to break up all of the hand drawn illustration.
For the back of the inserts I wanted to leave a lot of negative space to give some visual rest. I also thought this would make a nice opportunity to work with type so I used song lyrics to create the shape of a vinyl label.
For the promotional poster we were challenged to repurpose old assets. I thought it would be smart to reuse the light and shadow layers I created for my illustrations, and layer that with a flower pattern to create a composition that complimented the rest of the set.