Beverage Design - Packaging Design
Joose is party in a pouch! These alcoholic juice pouches taste like your favorite childhood drinks, but with an adult twist. Bring them to a house party and share with your friends! Are you more of a cuddly drunk, or a sad drunk? Pop one open and find out!
Logo & Brand Identity, Packaging Design, Illustration, Student Work
Logo, Primary & Secondary Packaging
GDUSA American Package Design Award 2022
Secondary Packaging Art
I chose for my design theme to be related to cartoons and animation because my audience was raised on this type of media. I felt they would have an easy time relating and connecting to exaggerated characters.
I wanted each one of the pouches to contain a different curated cocktail. With that in mind I drew a character for each flavor of pouch, then assigned them a different type of drunk attribute like cuddly, sad, or motherly. I wanted people to have fun identifying themselves and their friends with the characters on the packaging. I also included a mad-lib style story for each character on the back of each pouch highlighting and complimenting the things that make each type of drinker special.